TikTok is introducing a fresh option that allows them to cut down on the volume of AI-created content appearing in their streams. This step comes as the service disclosed that it presently contains over 1 billion AI videos.
Testing and Rollout
The new functionality is undergoing trials over the next few weeks before a widespread release. This shift aligns with a increase in content created by AI, fueled by emerging AI video creators.
The Broader AI Trend
Studies have shown that almost 10% of the quickest rising content creators on another major platform exclusively feature content made by AI. A considerable share of this material is classified as “AI slop”, a phrase for poor-quality, factory-style content that is often absurd or surreal.
“We know from our community that a lot of users enjoy content produced via AI tools, ranging from AI artwork to informative clips, and we intend to provide users the power to see more or less of that, according to their own likes,” commented a spokesperson.
Volume and Proportions
The service shared that there are now over a billion videos on its app tagged as AI-generated. Overall, more than 100 mn media items are added to the app every day, making clips made by AI a limited part of its complete catalog.
How to Adjust Settings
Users will be in a position to reduce or increase the amount of AI-generated videos they see by using the content preference option in the application and selecting “AI-generated content”. Other topics that are already be adjusted under the filter cover news, style, aesthetics, and choreography.
AI Disclosure Rules
TikTok’s rules require content makers to label convincing artificially created content, and it bans dangerous AI impersonations of well-known individuals or crisis events. Any believable AI-generated clip that is without a tag can be taken down under its user guidelines.
Furthermore, the service will henceforth apply an AI-generated watermark to content produced via its built-in AI features, or identified by an collaborative effort for recognizing artificial media. This step is intended to help prevent users from attempting to evade the labeling process.
AI Literacy Programs
The platform is also launching a $2m AI literacy fund for professionals and organizations to create informative material about responsible artificial intelligence. This project will benefit non-profit groups dedicated to educating coding and technology.
Platform Protection
TikTok has justified its content review process, following discussion over intentions to make redundant a large number of content moderators in the United Kingdom. TikTok is set to cut a significant number of roles in its content moderation department in its British office, with worker representatives and digital protection specialists voicing alarm that staff are being displaced by automated systems.
A trust and safety lead explained that people-led review would still have a role, but automated tools can shield workers by filtering out the most harmful content before it has to be seen by humans. The company reported a significant reduction in explicit and harmful content handled by human moderators over the previous year due to reliance on its AI tools.
We believe it is crucial to balance people and machines to maintain a secure environment,” the executive stated. “We’ll have people as part of that process, but we additionally believe it’s extremely critical to minimize viewing of harmful content as swiftly, which is the area in which a extensive automated help is really helping us work at speed.”
