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Wolff Preparing to Sell Stake Valuing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has guided Mercedes to record-breaking achievements in Formula 1

Toto Wolff is engaged in final negotiations to sell a portion of his shareholding in the Mercedes F1 outfit.

The deal estimates Mercedes at £4.6bn – an unprecedented figure for a Formula 1 squad – after the McLaren team was appraised at £3.5 billion in an adjustment to ownership structure in September.

Wolff, who owns a 33% stake of Mercedes F1, would sell a shareholding approximately 5%.

The 53-year-old would stay on as team principal and chief executive officer should the deal proceed.

Shareholder Breakdown

Remaining partners in Mercedes F1 are Mercedes-Benz and industrial group Ineos, who both hold one-third of the company.

An official representative stated: "We are providing no official statement on the matter. The governance of Mercedes F1 will remain unchanged, and each shareholder are dedicated to the ongoing success of the brand in Formula One."

Valuation Growth

This arrangement would represent a substantial rise in worth of Mercedes F1 after Ineos acquired its stake for £208 million in 2022.

The rise reflects the expansion in market values of Formula 1 outfits in the past few years due to the increasing appeal of Formula 1 globally.

This was also seen in the box-office performance of the Formula 1 film featuring Brad Pitt, which debuted in summer 2023 and has grossed more than $630 million (£458m) at the box office.

The film represents the actor's top-grossing film and the highest-earning sports movie to date.

Present Performance

Mercedes are runner-up in the team standings, behind McLaren Racing, with three races remaining in the current championship.

Their lead driver George Russell has won two of the 21 grands prix this year and is in fourth place in the drivers' championship behind McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

The team won a unprecedented eight consecutive constructors' championships and seven driver championships, six for Lewis Hamilton and one for Nico Rosberg, from 2014 and 2021.

Written by

Susan Escobar

A seasoned sports analyst with over a decade of experience in betting markets, specializing in data-driven predictions and risk assessment.

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